Job Summary

• Develop, manage and implement an innovation and competitive annual strategic plan for the property to set clear prioritization of resources against budget to grow market share, brand preference and total revenue.
• Leverage internal and external data, trends and insights to determine optimal hotel and outlet B2B and B2C segmentation, target identification per segment and competitive positioning against relevant competition.
• Develops a public relations program for the hotel based on its marketing goals Target specific markets and develop the public relations strategies to reach these markets.
• Managing and driving all marketing and public relations related activities for the hotel.
• Create and manage the marketing budget.
• Creation and publication of all marketing material in line with marketing plans.

REQUIREMENTS

The ideal candidate should have degree/masters qualification and atleast 5 years of experience. The position require innovation, property, market, brand, internal, data, hotel, outlet, segmentation, target, positioning, public relations, marketing, reach, driving, activities, line, lead generation, campaigns, brand management, corporate mandatory skills.