Head of Sales - Bahrain (FMCG)

Job description

A Bahrain-based FMCG and food manufacturing company, is looking for an experienced Head of Sales to lead our overall Sales function.

The Head of Sales will oversee Local Sales, Export Sales, and Retail Sales, working closely with the respective Sales Managers to achieve the company's sales and commercial objectives.

Key Responsibilities

• Lead and oversee the Local, Export, and Retail Sales functions

• Manage and support the respective Sales Managers and ensure all sales teams are working towards common targets

• Develop the overall sales strategy and annual sales plan

• Set and monitor sales targets, budgets, forecasts, and KPIs

• Review sales performance and take corrective action where required

• Lead the company's sales forecasting and demand planning

• Work closely with Operations and Purchasing to ensure sales forecasts are aligned with production and product availability

• Develop relationships with major customers, distributors, retailers, and export partners

• Identify new customers, markets, products, and business opportunities

• Oversee pricing, promotions, discounts, and commercial terms within approved authority

• Monitor sales margins and overall commercial performance

• Work with Finance & Accounts to improve customer collections and address overdue accounts

• Monitor market trends, competitor activities, customer requirements, and product performance

• Lead regular sales performance reviews and provide clear reports and recommendations to the Managing Director

• Develop and maintain a strong, accountable, and performance-driven Sales team

Requirements

• Bachelor's degree in Business, Marketing, Sales, Management, or a related field

• 10+ years of sales experience, preferably in FMCG, food manufacturing, or food distribution

• At least 5 years in a senior sales management or leadership position

• Proven experience managing multiple sales channels and sales teams

• Strong experience in Local Sales, Export Sales, and/or Retail/FMCG distribution

• Strong knowledge of sales forecasting, customer management, pricing, and commercial planning

• Experience managing key customers, distributors, and major accounts

• Strong leadership, negotiation, communication, and analytical skills

• Ability to work closely with Operations, Purchasing, Finance, and senior management

• Strong knowledge of the Bahrain FMCG market is preferred

• Experience in export markets is an advantage

What We Are Looking For

We are looking for a hands-on and commercially minded sales leader who can take overall responsibility for the Sales function, develop the existing Sales Managers and teams, identify opportunities for growth, and ensure that sales plans are effectively executed.

The successful candidate should be comfortable working independently, making decisions within delegated authority, and providing clear sales information, recommendations, and solutions.

Application Question(s):

• How many years of experience do you have in FMCG, food manufacturing, food distribution, or a related industry?

• How many years of experience do you have in a senior sales management or sales leadership role?

• Have you managed multiple sales teams, sales managers, or multiple sales channels?

Work Location: In person